2023 Travel Trends

by Greg Fox

Regenerative Travel

Clients are making conscious decisions to visit destinations and communities that need tourism most, choosing experiences that have a more fulfilling and positive impact long after they return. Safari tourism has long been based on the principle of regenerative travel, conscious of the delicate balance between humans and Mother Nature. A stay at any of our preferred safari lodges means your tourism directly supports the conservation of the woodlands and wildlife you encounter and enriches the lives of the locals.

Multi-Country Travel

The pandemic brought strict border-crossing procedures and time lost to quarantine, making traveling to multiple countries time-consuming and often costly. However, time has proved an effective healer, and 2023 will see our confidence in traveling between countries restored. Some of our favorite combinations that offer frequent, flexible connections for a safari and beach experience are Kenya and Seychelles, South Africa, and Mozambique.

Solo Travel

A love of travel and a sense of independence inspires many travelers to embark on a solo adventure; in the last year, there has been a 132 percent increase in people researching solo travel on Google, with the majority of searches being carried out by females Following their own wishes means solo travelers can have a personal, fully-guided safari experience, and this “ no compromise” approach is partly why a safari is the ultimate solo trip; it strikes the perfect balance, offering restorative “me time” but also communal game drives and dining, so you never feel isolated.

Personalized Travel

The bar has been raised for the term “tailor-made” and demand for truly perfected, personalized travel is growing. To us,” luxury is the extent we go to ensure your time in Africa touches your soul, and some of our long-standing property partners understand the essence of personalized travel - from knowing your favorite sundowner drink to what time of day you prefer to have dinner. Singita’s collection of camps and lodges has long held an aspirational standard of service.

Golden Gap Year

Retirees who now have the time to travel know the world is their oyster: whether planning an extended journey as a couple with a group of friends. Africa offers diverse bucket-list experiences in some of the world’s most iconic locations, all while relishing uncompromised luxury and services. We also see a rise in the number of grandparents traveling with their grandchildren, without the parents, and in 2023 these grand-getaways will become a popular travel option for retirees. We recommend areas such as Victoria Falls, the Masai Mara, the Serengeti, Cape Town, and Okavango Delta. Thanks to the outstanding destinations, it provides extra peace of mind to mature travelers.